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Franchising: A Tried-and-True Food Brand Growth Engine




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Franchising: A Tried-and-True Food Brand Growth Engine

Franchising: A Tried-and-True Food Brand Growth...

Many of the most popular food and beverage brands in the world today owe their success to franchising. Early in the 1990s, McDonald's introduced the idea in India, influencing the market's perception of scalable restaurant enterprises. Since then, local companies like Goli Vada Pav, Bikanervala, and Haldiram's have used franchising to grow to more than 200 locations each.After carefully evaluat...

Nov 2, 2025

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PepsiCo Global Brand Refresh 2025 Marks a New Era of Innovation

PepsiCo Global Brand Refresh 2025 Marks a New E...

Global food and beverage leader PepsiCo has announced the PepsiCo global brand refresh 2025, representing a completely new look and feel that reimagines how the company will connect with consumers around the world. This marks a significant transformation-one not seen in over 25 years-that highlights PepsiCo's drive toward sustainability, innovation, and inclusivity in today's marketplace. A Vi...

Oct 31, 2025

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