Franchising: A Tried-and-True Food Brand Growth Engine
Many of the most popular food and beverage brands in the world today owe their success to franchising. Early in the 1990s, McDonald's introduced the idea in India, influencing the market's perception of scalable restaurant enterprises. Since then, local companies like Goli Vada Pav, Bikanervala, and Haldiram's have used franchising to grow to more than 200 locations each.After carefully evaluating target audiences and catchment areas, Indian food...