In most organisations, strategy begins with bold intentions, but execution often lives elsewhere, buried in spreadsheets, dashboards, and endless meetings. The disconnect between what leaders envision and what teams actually deliver can erode alignment, slow progress, and stifle innovation. Rhythms was created to close that gap.
The company’s vision is simple but profound: to make strategy live inside the everyday flow of work—not trapped in isolated documents, quarterly reviews, or disconnected tools. Rhythms help organisations bring clarity, consistency, and coordination to their operations by creating a living rhythm between vision and execution.
From OKRs to Organisational Orchestration
The story of Rhythms begins with its founders, pioneers in the global OKR (Objectives and Key Results) movement. Having built Ally.io—a platform that became one of the world’s most widely integrated OKR systems and was later acquired by Microsoft—they went on to lead Viva Goals as part of Microsoft’s Viva suite.
Through this journey, they discovered that while OKRs are powerful, they are not enough on their own. Setting goals is important, but sustaining alignment requires something deeper—a continuous cadence where strategy and execution pulse together across teams, departments, and leadership levels.
That realisation gave birth to Rhythms, a platform designed not just to track goals, but to orchestrate how an organisation actually works. Its central belief: true alignment happens when strategy becomes a rhythm.
The Core Idea: Building the AI-Powered Operating System for Business
Rhythms introduces a new category of enterprise software—an AI-native business orchestration platform that connects vision to action. It is built to help organisations translate strategic intent into measurable results through automation, intelligence, and seamless integration with existing workflows.
The platform acts as the operational heartbeat of a company, automating check-ins, surfacing insights, and identifying misalignments early. It gives leaders the ability to see what’s happening across their organisation in real time, while empowering teams with clarity and focus.
In essence, Rhythms transforms strategy from a static plan into a dynamic process—one that adapts continuously as markets, goals, and teams evolve.
OKRs Reimagined for the Modern Enterprise
OKRs remain at the heart of the Rhythms experience, but the company has redefined how they work. Instead of being a quarterly ritual or checklist, OKRs in Rhythms are an ongoing, intelligent conversation between teams and strategy.
Using AI-assisted goal creation, the system helps organisations set better objectives, map natural alignments, and track progress automatically. Companies migrating from other OKR tools can do so quickly and seamlessly. Once onboarded, teams experience OKRs as a living rhythm—integrated into the way they work every day, not an afterthought.
This reimagined approach helps eliminate the friction and fatigue often associated with traditional OKR programs, replacing them with a rhythm of focus, feedback, and measurable results.
Automating Alignment: Freeing Teams from Busy Work
One of Rhythms’ most compelling promises is freedom from the manual reporting and status-update chaos that consumes so much of an organisation’s energy.
By automating alignment and visibility, the platform removes the need for countless check-in meetings, disconnected spreadsheets, and fragmented dashboards. Progress updates are generated automatically, insights surface in real time, and everyone—from executives to individual contributors—has a clear view of how their work contributes to strategic priorities.
The company calls this transformation “turning work into rhythm”—a steady, synchronised pulse of progress, insight, and continuous improvement. With Rhythms, teams can focus less on reporting work and more on doing the work that matters.
Secure, Compliant, and Enterprise-Ready
Trust and security are at the core of Rhythms’ design philosophy. The platform is built with SOC 2 Type II certification, GDPR/CCPA compliance, and NIST security standards, ensuring enterprise-grade protection for all customers.
Data is encrypted end to end, isolated across tenants, and governed by responsible AI principles. Crucially, Rhythms does not use customer data to train AI models—demonstrating a strong commitment to privacy, integrity, and transparency.
For enterprises operating in regulated industries, Rhythms provides the assurance needed to scale safely and confidently.
The People and the Partners Behind the Vision
Rhythms is headquartered in Bellevue, Washington, at the heart of a thriving technology ecosystem. In 2023, the company raised $26 million in seed funding, led by leading venture investors Accel, Greenoaks, and Madrona, who also backed the founders’ previous venture.
This funding reflects strong confidence in both the founding team’s vision and its execution track record. With a combination of deep OKR expertise, AI innovation, and enterprise leadership experience, Rhythms’ team is uniquely positioned to redefine how organisations align and operate.
Capturing Organisational Memory
Beyond visibility and automation, Rhythms helps organisations capture their operational memory—the processes, cadences, and best practices that make them successful.
This ability to codify how work actually gets done means that success can be repeated and scaled. As teams evolve, the platform becomes a living record of the organisation’s rhythms, enabling new teams to onboard faster, adopt proven methods, and continuously improve.
It’s not just about tracking work—it’s about learning from it.
The Future in Rhythm
In the world according to Rhythms, organisations don’t just need goals—they need rhythm. When strategy, people, and execution move together in harmony, progress becomes predictable, measurable, and energising.
By blending AI, automation, and human insight, Rhythms helps organisations operate with clarity and purpose. It empowers leaders to align vision with action and enables teams to focus on the work that truly drives outcomes.
For modern enterprises seeking to move faster, stay aligned, and build operational excellence into their DNA, Rhythms offers more than a software platform—it offers a new way of working.
Vetri Vellore, Co-founder & CEO
Vetri Vellore is the author of OKRs for All, endorsed by Microsoft CEO Satya Nadella as the leading work on OKRs. He founded and built Ally.io into a category-defining OKR platform that was later acquired by Microsoft. At Microsoft, he served as Corporate Vice President of Viva Goals, expanding its connected strategy and execution capabilities to millions of users globally.
“We help your organization align strategy with execution, gain unmatched visibility, reduce overhead, and achieve operational excellence.”
