Waters Business Consulting Group is a Scottsdale, Arizona–based advisory firm deeply committed to helping small and medium-sized business owners transform their operations, grow predictably, and achieve greater freedom. Central to its philosophy is the “Profit by Design” methodology—a structured, results-oriented framework that unites strategy, financial modeling, leadership coaching, and execution. The company’s mission is not just to drive business success, but to support entrepreneurs in building a company that aligns with their personal dreams and life goals.
Financial Strategy and Profitability
Through its consulting model, Waters helps business owners improve cash flow, structure stronger operational processes, develop financial forecasts, and build leadership capacity. Its Profit by Design program provides clients with a tailored financial model that aligns revenue and profit goals, along with an organizational structure supported by key performance metrics and predictable accountability. For companies preparing for growth or a future exit, it offers exit planning, mergers and acquisitions support, and succession strategies.
Focus on People and Culture
Waters Business Consulting places significant emphasis on talent and culture. It offers recruiting and placement services focused on finding not just capable professionals, but individuals who are the right cultural fit for long-term, sustainable growth. The firm's coaching and training programs extend to leadership development, assisting business owners and their teams to execute strategy while maintaining balance, reducing stress, and enhancing efficiency.
Workshops and Group Coaching
In addition to core consulting services, Waters offers group business coaching and workshops covering a wide range of strategic topics, including marketing, sales, time management, and exit strategy planning. The company emphasizes a hands-on approach: its consultants don’t just advise but actively support the implementation of action items, helping clients stay accountable, execute effectively, and realize their growth plans.
Commitment to Accountability and Trust
A key differentiator for Waters Business Consulting is its guarantee: clients who engage at standard program rates and are not satisfied with their monthly coaching or consulting sessions may receive a full refund for that period, provided the program has been running for at least three months. Trust and confidentiality are deeply embedded in the company’s culture, ensuring that all business information shared is handled with strict discretion.
Building a Strong Team
Waters has strengthened its advisory capacity by adding senior talent, such as Alan Haase, who joined as a Senior Business Consultant, bringing fresh perspective and expertise to the organization. This addition reflects the firm’s commitment to continuously enhance its capability to serve clients at the highest level.
A Hands-On Approach to Growth
Ultimately, Waters Business Consulting stands out because it combines entrepreneurial grit, decades of business experience, and a deeply human approach to coaching. Their hands-on implementation model, combined with strategic planning and financial rigor, gives business owners a trusted partner—not just to envision growth, but to build sustainable, profitable companies that support both business goals and personal aspirations.
John Waters, CEO | Founder | Certified Business Consultant
John Waters brings over 35 years of experience in strategic business development, helping entrepreneurs navigate challenges and maximize growth opportunities. As the creator of the successful “Profit by Design” program, he is passionate about transforming the lives of small and medium-sized business owners by improving financial freedom, increasing personal income, reducing stress, and fostering a balanced lifestyle. John’s expertise lies in guiding business owners to elevate both their companies and themselves by analyzing their business model and then fine-tuning or even overhauling it to achieve higher profitability, efficiency, and consistent performance.
Known for delivering tangible results, John emphasizes the importance of taking daily action on a strategic plan aligned with the business owner’s goals. He leverages careful forecasting, innovative marketing strategies, and a sharp focus on converting opportunities into higher sales. John provides his clients with what he calls “hope with a plan,” helping them make tough decisions, reinvent their businesses for today’s economy, and maintain focus on their purpose. As he often says, “It’s about staying encouraged, keeping sight of your purpose, and taking action every day.”
“We help business owners achieve their dreams by providing hope, a plan, results, and freedom.”
