In today’s fast-paced business world, visionary leaders are often pulled in multiple directions, balancing strategy, execution, people, and profit. Switch Advisory Group exists to help these leaders regain focus and drive sustainable growth. The firm celebrates innovators, risk-takers, and big dreamers who have built their businesses from the ground up and are ready to take the next leap.
Switch Advisory Group operates with a clear mission: to help CEOs refocus on growth by managing operations, freeing their most valuable asset—time. By providing executive-level operational support, the firm allows business leaders to concentrate on strategic priorities while ensuring their organization runs efficiently and effectively.
About Switch Advisory Group
Switch Advisory Group is more than a consultancy. Its team of Fractional Chief Operating Officers (COOs) acts as trusted partners, providing hands-on leadership and execution expertise. Each member brings extensive experience from both corporate environments and small- to medium-sized business operations, combining strategic insight with practical know-how.
The team’s backgrounds span management consulting, SaaS technology, insurance, healthcare, marketing, manufacturing, consumer packaged goods, energy, not-for-profits, startups, and scale-ups. This breadth of experience allows Switch to design operational solutions that address the unique challenges faced by each client, offering tailored strategies that lead to measurable outcomes.
Approach: From Strategy to Execution
Switch Advisory Group emphasizes hands-on leadership, partnering closely with leadership teams to ensure strategies translate into results. Practical leadership at Switch means working alongside clients to implement actionable strategies that turn vision into reality. Strategic execution encompasses planning, process design, and cash flow optimization, ensuring all business functions operate efficiently.
The firm fosters accountability by remaining actively involved in the implementation of solutions and creating a culture where ownership and continuous improvement thrive. Collaboration is also a cornerstone of the Switch methodology, as insights and best practices are shared across the COO team to approach challenges from multiple perspectives, delivering comprehensive solutions to complex problems.
Core Values
The work of Switch Advisory Group is grounded in values that guide every client engagement. Clarity is considered kindness, and the firm prioritizes transparent and honest communication to create alignment and reduce misunderstandings. Challenges are viewed as opportunities, with a growth mindset that transforms obstacles into avenues for innovation. Switch simplifies complexity through structured routines, allowing processes to bring efficiency and clear direction to businesses.
The firm approaches every challenge with optimism and a solution-focused mindset, believing that success begins with a willingness to explore new possibilities. Switch is committed to empowering clients, teams, and communities, striving to create meaningful impact and help others thrive. Initiative and proactive action are encouraged, enabling both clients and internal teams to achieve goals effectively. These values define how Switch Advisory Group works, fostering trust, integrity, and a culture of results.
Fractional COO Services
Running a growing business can be overwhelming, particularly when operations begin to hinder growth. Switch Advisory Group offers Fractional COO services, providing executive-level operational leadership without the need for a full-time commitment. Fractional COOs serve as strategic partners who streamline operations, enhance efficiency, and unlock sustainable growth.
Their work encompasses optimizing partner and vendor relationships, supporting fundraising initiatives, and guiding strategic expansions such as investments, alliances, and acquisitions. Switch helps clients develop clear business strategies, align annual and quarterly planning, and ensure actionable implementation of goals. Financial oversight is a core part of their service, analyzing revenue streams, operating costs, and cost of goods sold to improve profitability.
The firm also focuses on team development, aligning leadership teams, measuring performance through key metrics, and driving accountability across the organization. Fractional COOs oversee strategic projects across finance, IT, marketing, and sales, while also ensuring that product strategy and technology solutions align with business objectives.
By embedding executive leadership into the client organization, Switch Advisory Group allows CEOs to transition from reactive management to proactive growth, freeing them to focus on innovation and strategy.
Why Clients Choose Switch Advisory Group
Switch Advisory Group partners with CEOs who are ready to scale their businesses strategically and sustainably. Clients often turn to the firm when they need to strengthen infrastructure to support growth, improve profitability, align leadership teams, or free themselves from operational distractions to concentrate on vision and innovation. The firm’s combination of operational discipline, strategic insight, and collaborative execution enables organizations to move from managing daily chaos to achieving structured, scalable growth.
The Switch Mindset
Switch Advisory Group is defined by its commitment to empowering business leaders. By simplifying complexity, fostering collaboration, and driving accountability, the firm helps clients transform their operations, optimize performance, and unlock sustainable growth. Through the Fractional COO model, Switch provides the guidance, leadership, and operational expertise that CEOs need to shift from managing to mastering growth.
The firm’s focus on practical leadership, strategic execution, and accountability ensures that business leaders can reclaim control, scale efficiently, and concentrate on innovation and impact. Switch Advisory Group turns vision into actionable strategies, enabling businesses to thrive in competitive markets while empowering leaders to achieve their full potential.
Nish Sampath, CEO of Switch Advisory Group
Nish Sampath brings years of experience leading operations and technology teams in large corporations to his work with founders of small and mid-sized businesses. Reflecting on his career, Nish realized that his greatest impact wasn’t made in the boardroom—it came from working directly with entrepreneurs, cutting through complexity, and helping them get unstuck quickly. This insight inspired him to start Switch Advisory Group, with the mission of providing the same high-level operational leadership that large companies rely on, but tailored for smaller organizations.
Nish works shoulder-to-shoulder with founders, bringing clarity to chaotic situations and enabling them to regain control of their businesses. Beyond his client engagements, he mentors founders through the VMSA network and leads a community of Fractional Executives who support each other while giving back to the broader business ecosystem.
For Nish, building better businesses goes beyond driving profit—it is about creating stronger communities and better opportunities for everyone involved.
